About Unnati Fashion
Elevate Your Style
At Unnati Fashion, we believe jewellery is more than an accessory. It is a way to express who you are, celebrate life's moments, and feel confident every single day. Our name, Unnati, means growth and progress, and that is the spirit behind everything we do: helping our customers and partners grow, and helping you elevate your style with every piece you wear.
We specialise in artificial jewellery and American Diamond (AD) jewellery, bringing you elegant, trend-forward designs at prices that make luxury-style fashion accessible to everyone.
Who We Are
Who We Are
Unnati Fashion is a trusted name in fashion jewellery, serving both retail customers and wholesale buyers. What began with a passion for beautiful designs has grown into a business built on quality, reliability, and honest relationships. Whether you are shopping for a single statement piece for a wedding or stocking your store with a full range of collections, we are here to make the experience simple, transparent, and rewarding.
The Founder
Sneha Jha
Founder & Creative Director, Unnati Fashion
Sneha Jha built Unnati Fashion on one simple belief — that elegant jewellery should be within everyone's reach. What began as a personal love for beautiful design has grown into a house serving both shoppers and wholesale partners, with the same care put into every piece, whether it is a single pair of earrings or a full bridal set. Her eye for detail and her respect for the people who wear and sell our work shape everything we do.
Elegance should never be a question of price. If a piece makes you stand a little taller, it has already done its job.
Every collection we bring in starts with the same question — would I wear this on a day that matters to me?
Unnati means growth. I want every woman who wears our jewellery, and every partner who sells with us, to feel that growth with us.
Sneha Jha
Founder, Unnati Fashion
Our Collections
What We Offer
American Diamond Jewellery
Our American Diamond collection captures the brilliance of real diamonds through finely cut, high-quality stones. From delicate everyday pieces to glamorous bridal and party sets, each design is crafted to catch the light and turn heads.
- Necklace sets and chokers
- Earrings, studs, and jhumkas
- Bangles and bracelets
- Rings and pendants
- Complete bridal and occasion sets
Artificial Jewellery
Our artificial jewellery collection blends traditional Indian craftsmanship with modern style. Lightweight, durable, and beautifully finished, these pieces suit every outfit, from ethnic wear and festive looks to office and casual styling.
Retail & Wholesale
Retail and Wholesale, Under One Roof
For Retail Customers
Enjoy a wide selection of fashionable, affordable jewellery for every occasion, with careful quality checks and attractive designs that make gifting and self-styling a pleasure.
For Wholesale Buyers
We supply retailers, boutique owners, resellers, and businesses with:
- A wide and regularly updated range of designs
- Competitive wholesale pricing
- Consistent quality across bulk orders
- Dependable stock availability and timely dispatch
- A partner who understands your business and grows with you
Our Promise
Why Choose Unnati Fashion
Quality You Can Trust
Every piece is checked for finish, shine, and durability before it reaches you.
Latest Trends
We continuously update our collections to reflect current fashion and customer demand.
Value for Money
Stylish, premium-looking jewellery at fair and transparent prices.
Variety
Designs for weddings, festivals, parties, and everyday wear.
Customer-First Service
Your satisfaction is our priority, before and after the sale.
Reliable Wholesale Partnership
Honest dealings, consistent supply, and long-term relationships.
Our Vision
To become a leading name in fashion and lifestyle, known for quality, style, and trust. We aim to help everyone elevate their style, while helping our wholesale partners build successful, profitable businesses.
Our Mission
- To deliver beautiful, high-quality jewellery at affordable prices
- To provide exceptional service to every retail and wholesale customer
- To stay ahead of trends and continuously refresh our collections
- To build lasting relationships based on honesty and reliability
What's Next at Unnati Fashion
True to our name, Unnati Fashion is growing. We are excited to announce that we will soon be expanding into the textile business, bringing you the same commitment to quality, style, and value in fabrics and apparel. This expansion will let us serve you as a complete fashion destination, from the perfect jewellery to the perfect outfit. Stay connected, because something new is on its way.
Madhubani Painted Apparels
Fabrics and garments hand-painted in the timeless Madhubani style — bold lines, natural motifs, and colours that carry a story. Wearable art for those who love something truly one of a kind.
Madhubani Paintings
Original hand-painted Madhubani artworks for your home, office, and gifting — bringing a centuries-old folk art tradition of Bihar into everyday spaces.
Textiles & Fabrics
A curated range of fabrics and apparel, chosen with the same eye for quality, style, and value that guides our jewellery collections.
Madhubani painted apparels and paintings are coming soon. Write to us on WhatsApp if you would like to be the first to know when they arrive.
Let's Grow Together
Whether you are a customer looking for your next favourite piece or a business looking for a dependable wholesale partner, we would love to hear from you.
Unnati Fashion: Elevate Your Style.